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About us

Who we are

We’re all intimately connected by stories. Good stories, bad stories, true stories, myths and superstitions — they all have a magical power to lead us on a path to discover them and to discover ourselves in the process.

And that’s what „hai hui” is. It’s a Romanian expression that literally means to wander, to ramble around. It’s about the ride more than the conclusion, it’s about letting the story to unravel, meeting the people on the way, enjoying wherever the ride takes you.

We seek those stories or rather the stories seek us. Because we’re a tightly knit team of highly-motivated and passionate filmmakers who can take an idea from inception to release, or jump into any phase of the project.

We’re a collaborative team of Producers, Directors, and Film Crew, that have been brought together with one goal, tell a compelling story.

We’re a proudly independent film and television production company founded in the mystical year 2000. Think limited edition Coca-Cola collectible bottles, the solar eclipse, *NSYNC, Windows Millenium, VHS became „vintage”. And us.

Here are a few highlights so far:

Let the stories lead you Let the stories lead you
Let the stories lead you Let the stories lead you

We played a small part in co-producing the UK–Romanian film Katalin Varga, by Peter Strickland.

Set in a remote rural village in the Transylvanian mountains, Katalin Varga is cast out of her home in when her husband discovers that her son Orban is not his. Taking Orban with her, Katalin sets out on a long journey to track down and punish the men who raped her 11 years earlier.

Among the many accolades and nominations, our film went on to receive the Silver Bear at the Berlin International Film Festival in 2009, and win the European Discovery of the Year award at the European Film Awards the same year.


We were also a part of co-producing the Israeli-German-French-Romanian film The Human Resources Manager by Eran Riklis, a tragi-comedy centered on the HR manager of Israel’s largest industrial bakery, who sets out to save the reputation of his business and prevent the publication of a defamatory article.

Far from home, on a mission to honor a woman he didn’t even know but has somehow grown to admire, the HR Manager rediscovers his own humanity and his ability to truly care for human resources.

The film won the Prix du Public UBS (Audience Award) at the Festival del Film Locarno in 2010.


Co-producers for the Hungarian–Polish–Romanian film Aglaja by Krisztina Deak, Golden Orange Award Antalya IFF 2012; Child’s Pose”, by Calin Peter Netzer Golden Bear 2013; Alberto Fasulo’s second feature film Menocchio the Heretic, in co-production with Nefertiti Film and RAI; Slovak-Czech-Irish-Romanian Servants, a film by Ivan Ostrochovský; Turkish–French–Romanian–Spanish debut of Turkish director Selman Nacar, Between two dawns, San Sebastian IFF 2021, and Romanian director Andrei Gruzsniczki’s No rest for the old lady”.

We also produced the debuts of Iulia Rugina’s Breaking News (2017), Dorian Boguta’s Legacy (2019), the animation short Death and the Knight (2020) directed by Radu Gaciu, and the documentaries Nunti muzici și casete video (2008) directed by Tudor Giurgiu, and Caisă (2018), directed by Alexandru Mavrodineanu.

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Our team

Hai Hui & APF

The Romanian film industry is a vibrant community of talented and respected entrepreneurs, producers, directors, artists, professionals and technicians around the world. Testimony are the countless awards of Romanian films in major festivals and prestigious international productions that have chosen Romania as the filming location and the services of Romanian production companies.

As of last year, Hai Hui Entertainment is a member of Romanian Film Producers Alliance.

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